Independent · vendor-agnostic
We don't resell anyone else's product. Every deliverable is built in-house by our team in Thailand — accountable, traceable, fixable.
Pattaya Hotel — Direct Booking Growth
- 4.9★ on Google
- Pattaya HQ · since 2021
- EN · TH bilingual
By lynixseo@gmail.com
Backlink Hut · Pattaya, Thailand · since 2021
- Free deep audit
- 30-day cancel anytime
- White-hat link building only
- Reports you can verify
- Bilingual EN / TH team
- Same-week kickoff
- 500+ Campaigns delivered
- 27 Thai cities covered
- DR70+ Backlink sites placed
- 98% Client retention
The challenge
A 96-room boutique hotel on Pattaya Beach Road was losing 32% of every confirmed booking to OTA commissions (Agoda, Booking.com, Expedia). Organic search traffic to their own website was thin — 1,200 monthly sessions, almost all branded — and the direct-booking rate hovered at 11%.
What we did
- Migrated the existing Elementor site to a clean WordPress build with structured-data markup for Hotel, Room, AggregateRating, LocalBusiness.
- Rewrote 18 landing pages targeting non-branded long-tail intent (“boutique hotel near Walking Street”, “pet-friendly hotel Pattaya beach”, “honeymoon suite Pattaya sea view”).
- Built 47 manual Tier-1 backlinks from travel + lifestyle publications across SEA over 6 months.
- Connected the WhatsApp Business API directly to the booking enquiry form so the front desk could close in chat.
The result (8-month window)
- Organic sessions: 1,200/mo → 9,400/mo
- Direct-booking share: 11% → 38%
- OTA commission saved: ฿1.42M across the engagement
- Average rate (Agoda vs direct): direct now within 4% of OTA wholesale
The hotel keeps the rights to the content and the SEO equity. We bill a fixed monthly retainer — no commission on bookings.
Why hoteliers pick us
Bilingual EN ↔ TH
We rank pages in English and Thai natively. Thai content is written by Thais — not Google-translated, not generated. Real linguistic fit.
No lock-in · month-to-month
Cancel any month with 30-day notice. You keep everything we built — dashboards, content, links, accounts. No vendor handcuffs.
Recently delivered
Real work shipped this month, anonymised. We don't name clients without permission.
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Tier-1 backlink campaign delivered
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Local SEO retainer kicked off
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12-page audit shipped
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Google Business Profile reinstated
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Niche-edit batch placed (24 links)
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Thai content sprint completed (12 pages)
The same tools the big hotel-marketing agencies use
Real software, real licences — not free trials or scraped data.
- Ahrefs Backlink intelligence
- Semrush Rank tracking & SERPs
- Google Search Search Console + Analytics
- Screaming Frog Technical SEO crawling
- Looker Studio Client reporting
- Surfer SEO Content optimisation
Frequently asked questions
How much does this cost?
Most engagements start at a fixed monthly retainer. We'll send a precise quote after a free audit — no obligations.
How long until I see results?
SEO is compounding, not instant. Most clients see early movement at 60–90 days and meaningful business impact by month 4–6.
Do you work with my industry?
Almost certainly. We've delivered campaigns across hospitality, real estate, clinics, e-commerce, law firms, education, and B2B SaaS.
Will I work with the same team every month?
Yes. You're paired with a dedicated strategist plus a small delivery team. No outsourcing to a content mill or anonymous overseas vendor.
What happens if I want to stop?
Retainers are month-to-month with 30-day notice. You keep every deliverable, document, and login we created. No lock-in.
How fast do you reply?
During Thailand business hours (Mon–Fri 9am–6pm ICT) we usually reply on WhatsApp or LINE within 15 minutes. Email and contact form get a same-business-day response.
Ready to start?
Let’s talk about your SEO.
Free audit, no obligation. Replies within one business day.